Resident Funk Blog

If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google.

Step One

You need to research keywords. Start by finding four keywords that has maximum 3 million competing websites in Google. They must also have around 1000 searches a month. At first choose only four but later on you can choose many more keywords.

From the four keywords choose a main keyword.

Step Two

Create your website and add the meta tags. Then add at least one article apart from the content on the main page. If you have disclaimer, terms and conditions and similar types of links put the no follow tags on those links.

Put your main keyword at the bottom of the page, usually near CopyRight All Rights Reserved (c) main keyword goes here.

Do not put any links to other websites on your site. As you can see you should not take much time on this part of search engine optimization that is called the onpage optimization.

Step Three

Now start getting as many links as you can to your websites from other websites. This is called off page optimization and this what is going to really help your rankings.

You can do link exchanges or get one way links from sites like article directories, directories, social bookmarking sites, forums and many more sites where you do not need to link back to them.

When getting links do not always get links to your homepage. Sometimes get links to your article pages or any other page of your site. The anchor text should not always be the exact same text. Remember to input your keywords in your anchor text. Do not use same the same keyword all the time. Vary them as much as possible.

Get as many links as you can. The more the better. Now if you want to get ranked for more than four keywords you may want to hire someone to help you get links. The more keywords you target the more links you need.

As a rule get links from all sorts of sites as long as they are not banned from search engines. Check also that the link towards your site does not have the nofollow tags. There is a plugin called Search Status for Mozilla Firefox that will highlight links that are using the nofollow tags.

You need to get steady amount of links. The idea is to get same number of links everyday. The higher the number the better. Do not get a hundred today and nothing for the rest of the week. So if you are getting links and have not hired someone to help you, 15-30 links a day is a great.

Now apart from getting links you should also tweak a bit your site once again. You can add a blog and update it with content regularly. Search engines love new content. Create a sitemap on your site and put only the most important pages on it. It is a good idea to submit a sitemap to Google sitemaps.

So keep in mind that search engine optimization deals with the onpage and offpage optimization techniques. However put your effort on the offpage techniques. Spent few time on the onpage optimization cause it is not that important.

Karl Sultana has more articles and tips about pagerank, link exchanges and one way links on his site.

One of the simplest methods to improve your search engine optimization is to look at the way you name your files.

Keywords in file names are a good thing. Don’t call your webpages names like “services.html” or “products.html” actually use your keywords. Here is an example for you.

Let’s say you sell tennis balls online and you have three brands available, Slazenger, Wimbledon and Wilson and your webstore is at www.bigballsintennis.com.

A mistake would be to call your sales page something like this

www.bigballsintennis.com/product1.html
www.bigballsintennis.com/product2.html
www.bigballsintennis.com/product3.html

This just tells search engines that you sell products! What you want to do is use the keywords for the main search terms you want that page to show up for in search engines. Something like this would be better.

www.bigballsintennis.com/slazenger-tennis-balls.html
www.bigballsintennis.com/wimbledon-tennis-balls.html
www.bigballsintennis.com/wilson-tennis-balls.html

Note that it would also be a good idea to have a tennis balls homepage that links to all those pages but focuses on the keyword tennis balls only. Something like:

www.bigballsintennis.com/tennis-balls.html

Conduct Keyword Research

Now remember you probably face a bit of competition for the keywords “tennis balls” since globally you might have a few competitors also selling online. You should conduct some keyword research first and determine which phrases you want to work towards optimizing for.

You might notice there is little competition for Slazenger and work towards optimising for sales of that brand. Maybe your research shows that most people are using the phrase “tennis ball shop” so you should optimize for those keywords. Or you might consider working towards a local geographical niche, like “tennis balls Bahamas” or your home town or state.

Remember you don’t have to get things right the first time. Do some keyword research, choose some keywords and then test to see how high up you can get your pages to rank for certain key phrases. If those phrases don’t bring in traffic keep testing until you find a combination that works. Remember though that file names are only a small part of the overall SEO process and if you only optimize your file names and not the on-page copy, the incoming links, your internal site structure etc. etc, your efforts in file name design will have little impact.

How To Structure Long File Names

Dashes make for better file naming - at least that’s what research in Google has demonstrated.

When I say dashes it’s like this -

www.bigballsintennis.com/wilson-tennis-balls.html

as opposed to this -

www.bigballsintennis.com/wilson_tennis_balls.html

I have been structuring my files with dashes for a long time now. I made this decision not only for SEO purposes but for human navigation too. Many people don’t know what an underscore is and even have trouble finding it on their keyboard. Dashes look clearer on screen and act as a good divider for keywords.

The only thing to be careful with is to not go over board with file names. Don’t do this -

www.bigballsintennis.com/the-best-cheapest-most-impressive-wilson-tennis-balls-you-will-find-online.html

Clearly this is just silly. You are diluting your keywords, creating a page that is next to impossible to remember or type in manually and are certainly not helping your search engine optimization.

By Yaro Starak
http://www.entrepreneurs-journey.com

Are you interested in online marketing, Internet business, blogs and podcasts? Are you sick of “gurus” trying to sell you the latest get rich quick online deal?

Get educated, it’s the key to real online wealth.

Download and read quality how-to articles and listen to podcast audio files in mp3 - Visit my blog: Entrepreneur’s Journey.

Having a Google Sitemap for a site is a must if Search Engine Optimization is one of our priorities. Since Google dominates the search engine industry, it is important for us, as Webmasters, to understand how Google see our sites. It is quite surprised that a majority of site owners do not take advantage of this yet.

The first thing Sitemap account tells us is when did the Google bots visited our sites. Upon logging into the account, the last crawl date by the bots will be shown in the front page. This allow us to check if our latest content is indexed by the bots. We should always check this date because when Google bans a site, the bots will still be visiting the site but never index it. Hence, further rectification will need to be done and a re-inclusion request has to be followed.

Another useful information provided is the Query Statistics. This page will show us the top searches relating to our pages and if we have received any traffic from these keywords. As Google updates this page regularly, Webmasters can monitor their sites ranking easily from here especially after Google’s data refresh.

The next section, Page Analysis, is the only place on the Internet that illustrates how Google sees our sites. This section shows us a list of keywords that are closely related to our pages in Google’s’ perspective. From the data here, we can easily fine tune our internal linking structure or propose new external anchor word(s) to meet our target.

The latest addition to Google Sitemap account is the Links Statistics. This set of data will show us how many incoming links do we have from both external and internal pages. As the linking statistics here is far more updated than the traditional link: operator, this feature is well-liked by many Webmasters recently.

To conclude, Google Sitemap account is certainly very useful to the Webmasters as it provides us with a lot of information from Google’s perspective. By utilizing this account, most web masters should not have a problem in boosting their SERP (Search Engine Result page).

KC TAN is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC owns USESEO.COM, which provides free SEO techniques. KC also owns the Free SEO eBooks site and CSS Templates site.

Keywords play the most important role when it comes to website optimization. Search engines search for keywords or key phrases only in the web site when they search for the information for the net surfers.

As search Engines need just the most informative and useful sites for their visitors, they prefer the sites containing content with the highest priority of the keywords being searched.

Expert Keyword Research is the cornerstone to a successful SEO.

Many new website owners have a myth that Keyword Research and Analysis is a very simple task which can be performed with the help of free Keyword Research and Generator tools like Overture, Wordtracker, GoogleAdwords etc.

But in reality these tools can only give an approximate idea of what keywords can be searched relevant to a website like yours. But the actual keyword analysis can only be done by the person who has done analysis of the site keeping in mind the user�??s perspective and potential customers.

Research Tools or a layman can just land up to basic research. Expert Keyword Research exposes so much more.

Find here 5 effective Keyword Research Analysis Tips for website optimization:

• Use multiple - word phrases

In spite of using more generic words try to use synonyms or �??long tail�?� keywords. Research has shown that multi word phrases are capable of bringing more traffic to your site rather than highly competitive main keyword phrases. As long tail keywords plays a role of unique keyword for the site which increases the chance of bringing the site to the top.

Less generic keywords or key phrases can bring a good amount of traffic to the site initially.

• Research keywords specifically for each page

Stuffing of surplus targeted keywords in the Meta tags and using the same Meta tag in every page of the site is a complete waste. Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It would be more effective according to the best SEO practices as it gives each site page a chance for higher ranking on its own.

• Country specific Keyword Research

Do not forget keyword search terms can be country specific. For different countries there are different keywords terms you must research and then reference that country’s search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings. Referencing the country specific search engine can yield to a good amount of local traffic to your site.

• Perform Effective Keyword Analysis

Effective keyword research for your website should be accompanied with an effective analysis of those keywords in the search engines to check:

• To evaluate the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
• Are the other sites listed for your keywords truly your competitors?
• If it is really the desired niche keyword for that page
• Are the sites listed for your keyword even related to your industry, products or services?
• Ongoing Keyword Research

Keyword Research and Analysis is not a home work of one day. It needs continuous efforts to be done upon to survive. Consistent modifications according to the emerging market changes are needed. Ongoing keyword research and modifications are the must for best SEO practices. All the search engine optimization process goes around the website overall impact and usefulness and obviously the content and the keywords that are going to be used for the optimization process decide the fortune. Therefore keyword research needs expertise and should be done under the supervision of experts.

For more SEO tips, SEO tools and other web services, visit TIS India or Search Engine Optimization Services

Using Google Adwords as promotion for your site is one of the quickest and easiest ways of getting new visitors to your website.

If you believe the hype, all you need to do is follow the instructions on screen and within minutes, you’ll be getting visitors.

But is that true?

As is often the case, the answer is both yes and no.

The number of people seeing your Adwords advert will depend on how well you’ve chosen your keywords. If you choose a set of obscure keywords to trigger your advert (something like “pot bellied pig rearing in Scandinavia”) then you shouldn’t expect your advert to be shown very often.

At the other end of the scale, if you choose something with too many searches (say “Britney Spears”) then you’ll run out of cash before you can bat an eyelid.

The most important elements in your Google Adwords promotion are:

• Keyword choice. Generally speaking the more targeted, the better. You’ll get less clicks but they will be people who specifically want your product or service.
• Advert headline and text. The headline is the most important of these. Make sure it relates to the keywords you are bidding on - this will help keep the cost of your advert down.
• Display URL. The more relevant this appears to be to the keywords you’re bidding on, the better.
• Landing page URL. This needs to be relevant to your keywords and advert. If you’re bidding on Britney Spears then you shouldn’t be sending people to a page about nuclear physics. It’s not relevant and Google will penalize you by charging a lot more for your clicks.

Find out more about using Google Adwords for promotion of your site. Download this free Adwords report

You can reap great rewards with this online advertising strategy

When Google created the pay-per-click (PPC) advertising program on their search engine, the online marketing playing field had finally been leveled. For the first time, small businesses and individuals could compete with corporate giants for the attention of online consumers. In fact, the small website operators fared much better with their ability to get consumers to take action than the business behemoths.

There is, however, a grave danger to jumping blindly into the PPC waters. To make the PPC concept work, there are a number of systematic steps and strategies that must be employed to be successful. Without a carefully planned PPC marketing strategy, you can break the bank in the blink of an eye. How do you think I know that? I learned the hard way.

There is quite a bit involved in using PPC to generate revenues, but it is a simple, systematic process that works. It isn’t easy, but it is simple once you know how it all works. I have outlined below the key areas that need to be perfected in order for PPC to work at it’s optimum.

Keywords are key

Your starting point involves using the right keywords. You need to determine what keywords your prospects or customers would type into a search engine to find your product or service. There are free online services that will provide you with a list of all the words and phrases people type to find what they are looking for.

Once you have identified the keywords you are going to use (make sure that these words and phrases appear throughout your website pages), group them into like categories. Then you go to the search engines and sign-up for a PPC account.

Pay-Per-Click bidding is tricky:

Bidding on your keywords is critically important and will take some experimentation, monitoring, and time to perfect. The search engines offer a suggested bid price for each keyword phrase, but you don’t have to accept it. Just pick the daily budget that you can afford for now and an affordable bid amount to test the waters.

Yahoo! shows you the five current highest bids so that you always know who’s paying what to be in that position. If you want to be higher, just bid more. Google does not show you the other bids, but they offer a table that gives you an expected page position based on the amount that you entered.

Test your ads regularly

One great feature of the search engines’ PPC programs is the ability to run more than one ad. Google, for instance, will alternately run two or more ads concurrently. This allows you to test different ads and track their performance over a specified period. The poor performing ad or ads can then be replaced with new ads. This way you always have your best foot forward and enjoy better results from your advertising dollars.

Track your results

In order to determine which of your keywords people are clicking on and what ads are performing, you need to track the actions taking place behind the scenes. The search engines have tracking options for you that allow you to monitor keyword performance.

Taking these four areas into consideration as the backbone of prudent pay-per-click advertising planning, you can enjoy a highly profitable revenue stream where your return on investment can exceed anything that you have experienced before with your business or profession. Taking one step at a time through this systematic process will almost guarantee your success in online marketing.

Do remember, however, that your successful PPC campaign is only going to be a money pit if your website cannot get your visitors to take the action that you want them to, be it to fill out a form or to make a sale. A website that keeps visitors and lets them find what they are looking for easily is the second part of the equation for a fruitful online marketing strategy.

If your website doesn’t do that, you are wasting all your PPC money. Your PPC success is useless if your website doesn’t do it’s job. Here, again, you can find help online. There are plenty where you will find helpful information on marketing on the internet. That site, by the way, is a good example of a website that attracts and keeps visitors and motivates them to take action.

Take the plunge and learn about the value of pay-per-click or hire an expert and get your website out in front of the millions of people and companies looking for your products or services online. It will be money and time well-spent. How do you think I know that?

Ciao for now,

Bernie Rosellen, Your Web Marketing Expert

Bernie Rosellen has over twenty years of marketing and sales experience, including ten in internet marketing. He writes informative articles on website design, web content, and search engine optimization among other topics. Bernie helps small businesses develop an income stream from the internet. You can find out more on how he can help you at: http://www.RichmondWebPro.com

With the introduction and ever changing position of Google to give good value to its advertisers i.e. the people who spend money on AdWord campaigns and smart pricing tactics my Adsense bottom line is often left looking a bit dismal to say the least. Sometimes you have to consider is it worth the effort to make a unique content website get it promoted etc just to pick up a few dollars a day.

Now is the time to consider that as well as running AdSense campaigns you need to make sure that you are doing the maximum you can for your website. These include considering new techniques that have been recently introduced. The first one being Kontera text ads these work in a similar way to AdSense however they intersperse themselves within the text of your website content with a highlighted bold link. These are allowed to work on sites with AdSense and therefore are an excellent opportunity to increase your web pages bottom line.

By careful usage and good reporting you should be able to tune your sites to get the best web advertising content links. I have added Kontera script to my websites and have managed to increase my monetary income from those sites. The second interesting initiative that has come along recently and is starting to cause quite a stir within the internet marketing business is the introduction to net audio ads and pay per play. The pay per play system went live around February 2008. Since then it has been steadily rising through the method of being able to play five second audio ads on sites.

This works by the addition of a simple java script to your website and I can see that this media will be increasing in the near future however I can also see that the web users starting make sure that the web users are going to have the sound off on the machines and only turn it on when they are looking at specific websites like YouTube or MP3 site where they want to hear the content on the site.

The last thing you need to do with your website is to make sure that you have on your website opt in system list generator as the power of list building is second to none for making money online. Having used on your website opts in scripts then it is simple method requiring the web designer to add an auto responder to the page with some words to entice a user to give up their email address.

Making sure you have all these elements on your web page will increase your bottom line as once you have built the appropriate list generated you can go to click bank or commission junction and try to sell some suitable products or services to these clients of yours. This is definitely the way forward in generating extra income via your website.

For more information on the following ideas look up the appropriate sites this will give more information on these services and methods in turning your AdSense sites into a site with extra streams of income available. Bringing your bottom line payments to a more acceptable level for the time and effort spent on the design and optimization of your web sites. Affiliate marketing and AdSense alternatives you need to make sure your web site is doing everything possible to make money online today.

© 2007 Andy Bolton 39 Liverpool, Dive Master, Author, Hot Air Balloonist
Hot Air Balloons
Carbon Footprint

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions?

Then listen to this:

One of the best “marketing” stories I ever heard was the furniture dealer who had a “scratch and dent” sale where he was selling furniture that had been damaged by water at a huge discount.

Turns out he made so much money with this sale that he ended up poking holes in the warehouse so the inventory would get wet and he could ethically give it away at a steep discount!

And really, if you sell a physical product, there’s no reason you can’t do the same thing.

I do it all the time.

And sometimes I make more money from these damaged product sales than I do my regular promotions.

But be careful here.

You don’t want to lie or do anything unethical. And the thing that makes this work is that a damaged product is a believable excuse for a sale.

So keep things in the bounds of reality and good taste. Don’t try to sell brand new things at these discounts or anything like that.

In fact, you shouldn’t overdo this at all unless you know exactly what you’re doing.

I like to do these sales only once in a while, when people aren’t expecting it.

And don’t worry, you don’t necessarily have to poke holes in your warehouse or set your garage on fire to do this, either.

But if the printer screws up the labels on your CD’s or if you should happen to have a bunch of returned inventory that has been opened, then it is perfect for this kind of sale.

Bottom line:

Having a scratch and dent sale is easily one of the fastest and easiest ways to squeeze as much money out of your business as you can. And it is perfect to do once or twice a year after a big mailing to your list.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

Reach Your Target Audiences with Search Engine Optimization

Search Engine Optimization (SEO) is a specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines.

By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by global or regional markets of individuals who are seeking precisely whatever it is that you offer. Whether it is a product, a service, a mission or a message that you want to promote, search engine optimization provides benefits for just about any type of organization that wants to reach people.

SEO Key Benefits

Increased visibility among target audiences

SEO is a process focused upon reaching core groups of your target markets by offering information specifically tailored to their needs.

Connect with motivated prospects

SEO is one of the few marketing strategies where your targeted audiences are actively engaged in the process of seeking information about organizations just like yours. Increased brand recognition & identity

By delivering content that is relevant and easily accessible to consumers, your organizational identity becomes better associated with your mission and core competencies though increased public exposure.

Goal-driven

The SEO process is built around achieving your organization’s strategic marketing and outreach goals, whatever they may be.

Flexibility

With SEO, it is possible to customize a number of targeted campaigns to reach diverse audiences as organizational needs evolve.

Measurable results

SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analyzing search engine position reports, site statistics, visitor conversion rates and other key indicators.

Web: http://www.hswsolutions.com

http://www.eneuron.in

Ever wondered how full-time AdSense earners earn the income they do? Well most of them use similar strategies to get consistent paychecks. Here’s the foolproof system you can follow to make a full-time income purely from AdSense:

Step 1: Find 3 money-making niches

Find 3 proven niches that have been known to bring in a high income from Adsense clicks. Some niches are inherently more profitable than others, find 3 of these niches to get you going. Go to a site like Top Paying Keywords to see which niches have the best paying keywords.

Step 2: Start creating your empire of blogs

Start creating 3 blogs dedicated to those 3 niches. Personally I use Blogger because it’s easier to use but you can also use Wordpress for this purpose. Install your Adsense ads prominently on your site. The best places to place your ads are usually in between paragraphs and at the top. These places will ensure the highest click through rate. Also make sure your ads stand out in terms of color.

Step 3: Massive linking campaign

Now it’s time to get massive incoming links to your blogs. What you’d want to do is to get your blogs ranking well in the search engines. To do that you will need quality incoming links pointing to your blogs. Do a link exchange with other website owners by contacting them and also post your blogs on blog directories. Forums are a great place to find fellow Adsense earners to swap links with you. Don’t miss this step, it’s your ‘marketing’ step.

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!