Resident Funk Blog

These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic holidays and fast cars you should first ensure you are already covering your own backyard. After all, The Beatles would never have cracked America if they had failed to sell any records back home.

Business models are changing fast. But you should never underestimate the importance of reaching your local consumers. The fact is that the majority of businesses conduct most of their trade within a 50 mile radius. Ensuring that people in your vicinity can find you as easily as possible is crucial.

The latest research from the US suggests that more and more people are searching for, and finding, local businesses and services online. Global exposure can still be your long-term goal and dream. But reaching local consumers should be your priority - and is a lot easier to achieve.

Research by Comscore networks showed that in the US 63% of interviewed net users conducted a local search in July 2006 compared to only 43% the previous year. These searches were for local restaurants, entertainment and businesses. The most promising stat is that this in turn led to 41% making contact online.

The Yellow Pages is now being left to gather dust in a cupboard, whilst the days of ringing costly directory enquiry lines might be coming to an end. The Internet is a resource for information and is increasingly the medium on which people will find your business.

Developing your web presence so that the search engines push you onto peopleâ??s screens has never been easier. And it doesnâ??t have to cost you an arm and a leg via a short term pay-per-click ad campaign. PPC is fine if you know your conversion percentage. But for smaller businesses, just looking to capture more targeted visitors in your local area, itâ??s probably not the most cost effective solution.

Posting to your blog once a week with relevant material will not only develop the sales process but will â?˜organicallyâ?? optimise your website for search. Depending on the competitiveness of your keywords, you could be hitting the top of Google and Yahoo for local search terms in less than two months.

The advantage we have in the UK is that business blogging is still in its infancy. This is largely due to lack of awareness and reluctance to invest time and money in a new marketing technique with no obvious, immediate ROI. This simply means that the early adopters will find it easier to push their website to the top of their local search terms - and capture the most targeted traffic as a result.

Research by Fasthosts (a web hosting company) revealed that although half of UK SME businesses think they should be blogging only 3% actually plan to start. When you consider the growing importance of local search ensuring your website is as easy to find a possible should be regarded as business critical.

Marketing is no longer simply a case of carpet bombing your area with leaflets and placing an ad in the local paper. Maximising the optimisation of your web presence for search is essential for reaching an increasingly web savvy population.

I started this year as a web copywriter and then swiftly jumped on the blogging bandwagon when I saw what direction the Internet was heading in. I write standard web copy, but now also promote the use of blogs to UK businesses for marketing products and services.

Please visit thewritewords.me.uk for more information about my business blogging services and the answer to all your web content needs.

Thanks for reading,

Matt.

Email: Matt@thewritewords.me.uk

If you an entrepreneur and are involved at all into network marketing then you have heard of search engine optimization. All over the Internet their are SEO classes teaching techniques to solving the puzzle of Google, Yahoo and MSN. As an entrepreneur, you understand the magnitude of having your website advertised on the first page of search engines. It can mean a flood of targeted customers coming to your site. Certainly that means more profit for you right. Absolutely, but only if you set up your campaign correctly at the beginning.

There are mentoring teams out there sharing SEO tactics and holding SEO classes. The first thing you should remember when joining one of these classes is commitment and consistency. Commit yourself at the beginning to sticking to the program. If someone tells you when setting up your search engine optimization campaign that it is easy and there is no work is crazy and not true. You have to commit yourself into this for the long haul because there will always be work and up keep to your campaign even after you have hit the first page. Do not live in the fantasy that this SEO will run itself and their is no work to you. According to Passport to Wealth back office over 65% of people taking SEO classes will not finish the class because of the work entailed. Now if you are paying someone to do the search engine optimization for you, then obviously this doesn’t apply to you, the company or service you paid will do it for you. But if you are looking at mentors to teach you how to build your business then commit to the work and SEO classes, don’t go in with false pretenses.

SEO is not something we can explain in one article. But it all starts with your website and design. Here is a list of ways to set up your website properly for optimal web site inclusion with search engines.

1.) Pick your keywords first - You should start with at list of at least 30 keywords to utilize. Go off the top of your head and think about your business your customers and what would they be searching to find your business. Always in the keywords you should include your business name. Once your keywords are established use a software tool like that is free and will assist you in finding how many people are searching for that keyword. If you don’t have a high number of people searching that keyword then it is not going to do you much good. Get rid of that keyword and keep 5 - 6 keywords to start with that have good search results.

2.) Research your keywords - Once you pick out your keywords go to a search engine, like google, and type in your Keywords one at a time. Check out how many websites you have to beet to get on the top of the page. At the beginning try to go with a search that has less the 2 million. You want to make sure the competition is not to steep to accomplish moving up on the search engines.

3.) Website Creation - Your website, capture page, and front page should all be optimized with your keywords in mind. Your page should be keyword rich, meaning your keyword or keyword phrase should be placed in your website several times for the search engine spiders to crawl. So as you are adding your content make sure that you through your keywords in their several times.

4.) Title tag and Meta tags - There is some controversy from mentors on the importance of Meta Tag Keywords or Meta tag description. I think the mentors teaching SEO classes are all in agreement that the title tag is important. I still find these tactics useful and suggest you to place them in your website. They will certainly not hurt your efforts in SEO. When creating your title tag you want to make sure that you include your Main keyword at the beginning of the title. For an example, if your business is Passport To Wealth , I would suggest using Passport To Wealth as your main keyword and placing that at the beginning of the title tag. Title tags are what you see at the top of the browser page. Keep this short and to the point attempting to get your keywords in at least once in the title. Do not make this long and have it make sense. Meta tag keywords place all your keywords in this section. Make sure to include your main keyword first, and separate each keyword with commas. Meta tag descriptions, I still see a large benefit to meta tag descriptions. Keep the main keyword at the beginning and write a intriguing sentence regarding your business or service. The Meta tags are under your title on the search engines so you want to make sure that it will catch visitors attention and prompt them to open your site and see your opportunity.

5.) Pictures - If you are using pictures make sure to name them your keywords and then place them in the websites. Search engines will read these keywords as they are spidering through it and give you a better optimization.

6.) Bolding and underlining keywords - It is suggested to be beneficial to underline or bold your keywords. There is some controversy on this as some says it holds no relevance. I have experienced a higher page rank just from adding this a couple of times in my website. Not only does it stand out for your customers but also the search engines. Don’t over do it, just a couple of times. The spiders are sensitive to this and if it is obvious they may spam your site. Just a couple of times is okay to get the desired effect.

7.) Properly used headers - Headers are important to search engine optimization. In SEO classes they teach the Headers stand out more then regular text with the spiders. If possible always have at least one Header at the top of the page with your keywords displayed. If you can include your main keyword first in the header it is said to bring higher points to your page.

8.) Show links to you other pages or sources - On the main page you should have links to other links, affiliate links, or subsequent pages. Hyper link them on you page either at the top or bottom. I don’t suggest doing them within your body. I have seen where search engines don’t like links going to irrelevant content with in your body. Try to keep the links at the top, left hand side, or bottom of your web page. Years ago they used to suggest creating squeeze pages, or gateway pages, which were websites keyword friendly. They didn’t make sense they just had to have some content for the search engines benefit only. I don’t suggest practicing this anymore, I would use real content when adding to your website.

9.) Browser detection - Be careful using this feature. Make sure that it does not break when the spiders or another agent may come through. The only way to get your website on the pages of the search engines is if the spiders can go through your website. Obviously if they can not get in, your website will not be spidered and displayed on the search engines.

10.) Get the right Domain Name: You url will hold some relevance in your search results. Spiders usually won’t spider through a URL with special character in it. In addition having a shorter domain name is good for your customer base. When questioning the creation of your domain name consider putting your main keyword in the domain.

In conclusion, it is a known factor that search engine optimization is a highly recognized as a way to increase traffic to you website. Entrepreneur’s, and Mentors have used these tactics for years. Testing and retesting what works as the search engines are forever changing how they spider our sites. The important thing to remember is that it does not stop with owning a website. Their are very specific steps that have to be accomplished in order to have the search engines recognize you. It is time consuming but the payoff and gratification when you accomplish the first page ranking is worth the hard work you may have invested in your SEO classes.

Megan Vaillancourt Founder Creator and Leader of The Famous Mentors 4 U Mentoring Team First Created for Passport To Wealth Members

President and Owner of Website Design Company, Megans Creative Design offers free capture page, SEO classes, SEO managment, Marketing and Advertising solutions, email campaigns. The most cost effective solution on the internet today. For a FREE consultation please call Megan at 802-285-2006 and get a chance for a FREE 10-20 page website design with seo optimization in place. Offer good till November 15, 2007. Winner will be announced by November 17,2007.

Passport To Wealth Leader of Top Mentoring Team. Join others that have earned 997.00 in the software industry. See How our Team has the highest duplication records in the industry. Visit the link below now to see what Passport To Wealth and My Team is doing to break records

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Google adsense is proving to be probably the number one method of making money on the internet. Visit nearly any website today and you will see an array of Google Adsense ads being displayed. But if youre interested in displaying Google Adsense ads on your website how can you be sure that you are making the most return from your website visitors.

Let me tell you my five top tips to increase your Google Adsense income.

Tip one.

Use articles on your website that are of interest to your targeted market. Original articles written by yourself are best, however if you are not keen on writing why not look at obtaining some Private Label Rights articles. Most important issue here being to modify the articles extensively to make them original to you and not risk duplicated content issues.

Tip two.

Keep your web page layout simple and donâ??t include links to other products or services, which could distract your visitors from clicking on your Google Adsense ads. Remember this strategy is to increase your Adsense revenue, if you want to promote an affiliate product design a webpage with just your product links on and remove any adsense ads.

Tip three.

Design your Adsense ads to blend in with the background colour of your webpage and also position them in the most profitable positions available. You can get a clear idea of this layout by clicking on my website link below.

Tip four.

Keep track of your visitors and the income they produce to your website, you can do this by creating a channel in the Google Adsense backoffice. Again remember, that if your website is not producing a decent income then you need to look at different subject matters, subjects of interest that people want to read more about and are willing to visit your website in order to read more.

Tip five.

Traffic generation is the real key to success and without visitors to your website you wont make any money. This fifth tip is a complete subject on its own and I will be producing further articles on this subject which you will be able to read by visiting my website below.

I will be adding regular articles on all these subjects and more over the next few days and months so it realy will be worth a visit to see what tips and ideas you can use to increase your Google Adsense income.

Copywrite 2006 Terry Till

Visit my website for more tips and tricks on earning more from Google Adsense ads.

http://www.articlebliss.com/google-adsense/google-adsense-tips.htm

Webmasters and ezine owners can use this article provided they leave the resourse box and all links fully intact and without alteration.

Internet marketing is fiercely competitive, and you must be as aggressive as possible to ensure you reach your target market and convert prospective customers into customers. To ensure that your marketing campaign is aggressive and puts you ahead of the competition, implement as many methods as possible, including pay per click advertising like Google Adwords.

Before you kick off your Adwords campaign, however, ensure you have a thorough understanding of how Adwords works and of Google’s Terms and Conditions, so you know what you are and are not allowed to do.

There are three main Adwords success tips that you should follow when implementing your Adwords campaign. Implement these tips, and you’ll increase the amount of visitors you drive to your Web site.

Tip One: Be careful of how you bid on keywords

Keywords will be the backbone of your Adwords campaign. Identify the keywords and keyword phrases your target audience is likely to use when doing an online search. Bid on those keywords that your target market is likely to use. You don’t have to bid the highest amount. As long as your ad is on the first page, preferably in the second or third spot, you should receive plenty of traffic to your Web site.

Tip Two: Create a powerful landing page

Once your prospective customers click on your ad, you want them to go to a powerful landing page that converts them from a prospective customer into an actual customer. Your landing page should be rich with content that includes your main keywords and keyword phrases.

Your landing page can be one page or it can be a multi-page Web site. Most seasoned internet marketers recommend having a multi-page Web site that is rich with valuable content for which your target market is looking. Routinely add new content to your landing page or Web site, so prospective customers will make it a habit of returning again and again.

Include a sign-up box on your landing page, so prospective customers can opt-in to your list. In addition to promoting your service or product to your list, you must provide your list with valuable information time and again, whether through a weekly newsletter or a periodic podcast.

Tip Three: Test your ads

No matter what type of advertising campaign you’re running, you don’t just implement the campaign and forget about it. You must constantly test your Google ads to see which are performing well and which need to either be tweaked or pulled from the campaign.

Google makes it very easy for you to track the success of your individual ads. Those that are performing well, keep. For those that aren’t getting much traffic, either rework the ad or pull it altogether and replace it with another attention-grabbing ad.

Ultimately, running a successful Adwords campaign, while it takes work, can be an effective, easy process that will help drive traffic to your Web site. But, once your prospective customers click on your ad, it is up to you to provide them with an incentive - through valuable content, for example - to become a customer.

About the Author:
Tim Godfrey is the founder of the exclusive internet marketing tips resource, RocketTheProfit. To learn how to generate unstoppable cash from Adwords, check out our free 5-part Adwords profits course

For some time now search engines like Google and Yahoo have been employing Latent Semantic Indexing (LSI) as part of their search results. Google started this back in 04.

While LSI is not a new search engine optimization topic, it is very important in developing relevancy for ranking, building out the long tail of search but now also for universal search.

What is LSI and how does it work?

Latent Semantic Indexing is a key component in how the search engines understand the “context” of website content. LSI is based on a concept called co-occurrence clustering of words and the association of documents based on the occurrence data.

In short, the search engines essentially learn what words mean based on the other words around them. This practice is particularly important in many languages as it is fairly common for words to have multiple meanings.

For example: let’s look at the word “shoes”.

At this point, you really don’t know what kind of shoes I am referring to.

If the surrounding text had content that described triathlons, marathons, jogging or features brands like Nike, Brooks and Saucony, now you know that shoes means running shoes.

However, if the surrounding text stated drums, pads, rotors, disc, and metallic or features brands like Raybestos and Bendix, now you know that shoes means brake shoes.

Of course, if the surrounding text stated hoofs, paddocks, stables, and horse stalls, now you know that shoes means horseshoes.

Having these other related words on a page helps the search engines understand the “context” of a given keyword and support the relevancy of the search result. Without these clarifying words, you do not know what kind of shoes will arrive in your search query. With these related words, now the search results are more relevant.

In addition, these related words helps build the long tail of search keywords. When keywords and content are developed appropriately, it is not uncommon to end up with several hundred to several thousand keywords. In fact, many of our clients often have but 25 keywords as part of their SEO campaign but 12 months later have 500-2,500 keyword combinations and permutations gathered via Google Analytics.

Now with universal search, LSI is even more important. The purpose of universal search is to help identify and refine search intent. Universal search is now associating different media types as products of the search result.

If you search for Hawaii Vacations, people expect to pictures if not video of a beach on Maui. Not only do you want to read a review of a specific tour, but you want to hear a podcast of that tour.

If you sell Plus Size Prom Dresses, people not only expect to see last years styles but this years styles. If you are looking for a prom dress, chances are you also need matching shoes, handbag, hair accessories, etc.

In addition to pictures, search engines like Google and Yahoo know that people that are interested in prom dresses also frequent social media or networking sites like YouTube, MySpace, FaceBook, MyYearbook, Imeem, Bebo and Flickr. As a result as a marketer, if you sell prom dresses, you should have a MySpace page geared for teenagers. Perhaps you should upload several prom music playlists on Imeem or post on their blog. Better still, create a Flickr account where you encourage teenagers to share their prom photos wearing the prom dress they bought at your store. This is another application of LSI where pages of related topics being linked together can strengthen or help define the “meaning” for phrases on the pages you want to get ranked.

External blogs are another application of LSI. Blog posts may link your home page, an interior page or even your blog. External blogs increase exposure to your website and reinforce the main theme and keywords.

LSI is as important as ever in search engine optimization. If you are interested in the math behind LSI, there are several sources. The Journal of Graph Algorithms and Applications has published a series of papers on LSI.

Others at universities like Penn State and the University of Colorado at Boulder have written some interesting papers and applications on this topic.

John McCarthy is the director of search engine optimization at WebMetro and works with clients to improve their ranking in the major search engines. WebMetro is an online marketing agency specializing in pay per click advertising services and search engine optimization services.

Many people are starting Online Businesses, but learning on the fly, so to speak, how to get traffic to their sites. A big factor to be considered is how much will it cost to get the traffic to your web site. I recently wrote two articles, one about specific landing pages and the second about matching keywords to specific landing pages. This time I am going to cover the cost of each keyword. In other words how much should you pay for each phrase or keyword?

You can recognize the demand for online business by looking at the searches made on the search engines. They are phrases like business conferencing meeting online web, advertising business online web, business free online site web, online web business opportunity, business hosting online page web, online business web hosting and business create online site web opportunity just to mention a few.

There is much that is to be learned about this topic and I’m only going to scratch the surface in this article, but it should get you started off correctly. There are many factors to consider that can make a big difference in your profit.

You should ensure that you have a different landing page on your site for each area of you business. For example on my site I have a landing page for Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real time newsletter.

If you are utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in particular keyword. As I mentioned in my other article you must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page. For example you should have all Work At Home keywords go to your landing page, which is mostly about Work At Home ideas. Like wise have you keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities.

In addition you don’t want to bidding against your self so you want to make sure that you don’t mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using (PPC) Paid Per Click Advertising. Don’t have Work At Home keywords mixed in with Online Paid Surveys sending people to multiple landing Pages.

You will want to use multiple variation of a given keyword. Think about the conversation going on in your customer’s head. What would you type in if you were searching for the same thing? What would others type? Don’t just set you campaigns to run on a maximum price per click. Do some research to see how much a particular keyword is being searched for. If it is not one of the most popular decrease you bid amount. Once you have done this monitor it over a couple of weeks or a month so you can see if you getting the same amount of clicks. Search engines are not always going to give you the best price. Some of the big ones are pretty fair, but I want control of these things myself. Many of my keywords are half the price of some of the major ones. Before I learned this though, many search engines were charging me full price when it was not warranted.

Every subtle change in your website landing page, keywords, keyword bidding, no matter how minuscule, has an effect on your customer. I always recommend change, monitor, analyze, modify and keep continuing the process. Compare the new change to the old one so that you can see which landing page converts best.

Once you have had your website going for awhile there is always much more fine tuning to do.

Please feel free to read more of this article by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Michael Comeau has been owner of many successful businesses over the years including his current online business which can be viewed at http://www.workfromhome4dollars.com/ArticleWebBus2.php You may also find more articles by Michael Comeau at http://www.workfromhome4dollars.com

Here’s a very simple formula to rapidly boost the performance of any Google campaign. We’ve used this formula, over and over again to keep improving our ads and turning them into winners.

If you follow these steps, it’s virtually guaranteed that you’ll soon see amazing results. And the best part of this AdWords secret?

It’s free!

It costs nothing to follow this proven strategy. In fact, it will not only boost your Google campaign, it will also save you oodles of time!

HOT TIP: Here is one of the most powerful Google AdWords success secrets:

- Always split-test your ads: No matter what you do, you should always have at least two versions of your ads

- Always keep optimizing: This is where most people fail. Why?

First of all, many Google AdWords users run out of ideas of what to test.

Secondly, most Google AdWords users don’t know when it’s time to go back to further optimize their AdWords campaign. And if you don’t know, you’ll probably forget because you don’t have the time to keep checking your AdWords account.

There is a free, automatic AdWords optimizer tool out there (this tool is NOT from Google), which automates the testing of your different ad versions. Then it lets you know by email when you have a winning ad. That’s when it’s time to make an adjustment to your losing ad and then run another split-test.

How does free tool, which is NOT from Google, help?

If testing is a slow and painful process, you’ll just stop. And you might miss out on lots of ‘accidents’ where you try something and suddenly stumble upon an ad that does 100% better than before.

These fortunate ‘accidents’ happen to us all the time in our own campaigns.

Here’s one example;

Testing something very small in an ad for meditation techniques (the number of minutes mentioned in the ad text - “15 min” vs. “5 min”, etc.) had a huge impact on the Click-Through-Rate (CTR) and on the Conversion Rate (CR) of this ad group.

Ad Version 1;

How To Do Meditation

Did You Know That Meditating Just

15 Min a Day Could Change Your Life?

Ad Version 2;

How To Do Meditation

Did You Know That Meditating Just

5 Min a Day Could Change Your Life?

Can you see the difference? The only text that is different is the number of minutes.

The ad mentioning “15 minutes” had a CTR and Conversion Rate double the ad version that mentioned, “5 minutes”!

Could we have ever guessed that “15 minutes” would do 100% better than “5 minutes”?

No way!

Could we have ever guessed that “5 minutes” would lower the Conversion Rate by 50%?

No way!

The only way we discovered this huge boost was from using the free optimizer tool mentioned below. Here are some additional tips to make it far easier to keep improving your Google AdWords account;

- Keep reading resources like this, and

- Keep reading ads on Google to keep getting new ideas of things you can test

What You Need to UNDERSTAND: You need to use automation to help you manage your Google AdWords campaigns. If you don’t, you’ll forget to monitor sufficiently and quickly lose out. You need to seek out a free AdWords optimizer tool that will automatically help you manage and improve your Google AdWords Campaigns. These free, labor-saving and time-saving tools are out there. All you need to do is find them.

Roger Hall discovers and develops programs, pay-per-click ads and tools to help you succeed in your Google campaigns. Find out more today how to create Pay-Per-Click ads that work, with 5 FREE Chapters from his new book, ‘Top 37 Killer AdWords Pay-Per-Click Secrets Exposed’ Free Download Available at: => http://www.37AdWordsSecrets.com/google.html

One common mistake I see people making when they first find out about many web 2.0 traffic gen strategies is that they overdo things and put themselves at risk for getting their site banned in the search engines.

Anytime you want to go experiment with any web 2.0 strategies, be it for linkjuice to your site, or simply for traffic, you should not link directly back to your site. Instead you should create subsites using seperate domains, and point everything to that. You can than do whatever you want with that domain to direct that traffic to your main site.

Don’t want to go buy a domain for separate subsites? No Problem.

You can signup at many web 2.0 services which are ranking really well such as Squidoo or Hubpages and use the page there as your subsite. Of course, use the keywords in your url, sprinkle your keywords in the page, use decent content…all the regular seo focuses.

Once you have your subsite, you can do your link building and traffic directing to that subsite. So for instance, if you post a video on youtube, you can direct people to your page on hubpages, which then focuses on getting the customer to your main site. If something would happen and a search engine would put a ban on your subsite for “abusing” something in their algorithm, your money site will be safe, and you will just lose your subsite.

So build links to your subsites and split things up, this will keep you safe in case anything would ever happen. Then when everyone is complaining on the boards about some new google slap or algorithm change, you can be laughing yourself to the bank like usual.

Visit Trevor Nash-Keller’s Blog for the hottest internet marketing information on the net. If you want more information on subsites, please checkout this article on Content Sharing Web 2.0 Sites for sites that can be used as subsites.

Click Here to checkout my Internet Marketing Blog Now!

As you enter the world of pay per click (PPC) marketing, you may find yourself juggling between bidding for a higher positioning, choosing appropriate keywords and phrases, and exploring the many different search engines that your PPC ads will appear on.

Google AdWords is one of the largest and most recognizable of all the pay per click marketing possibilities. Many site owners enjoy a noticeable increase in traffic as a result. However, since the system is rather popular, the cost-per-click can reach high prices in regards to competitive phrases. The second-best PPC system to consider for your business is called Overture (now known as Yahoo! Search Marketing). A decent amount of traffic improvement has been known to take place with this system, but you should also know that the cost-per-click is rather high when using this approach.

While Google AdWords and Yahoo! Search Marketing are the heavy hitters that website owners tend to focus on when trying to start a pay per click marketing plan - don’t forget that there are many other search engine selections to consider. You will find five secondary search engine choices to research listed below:

1) Enhance

The service formerly known as ‘Ah-Ha’ has been associated with significant increases in revenue through this PPC engine, which also improves site traffic. The advertising gateway that users receive provides access to a network of hundreds of partners, which includes Excite, EarthLink, and MSN.

2) ABC Search

When you go with this option, you will get visitors as low as $0.05 per click. Even though this is actually more money than the majority of secondary PPC engines, you will get a higher quality of traffic accompanied by decent click-fraud protection. An additional benefit of ABC Search is that you can take advantage of its innovative methods of eliminating the threat of click-fraud. Users will enjoy very accurate statistical data because of their program called ClickShield.

3) GoClick

For online business owners looking for a decent ROI (return on investment), GoClick is a satisfying choice. Although traffic doesn’t experience a miraculous change, this approach offers a low CPC (cost-per-click) that starts at just $0.01 per click. Overall, this PPC search engine is easy to use with a hassle-free account set-up process. It is estimated that more than 1.5 million unique visitors find their way to the site on a monthly basis.

4) ePilot

To enjoy consistently high traffic, ePilot has proven beneficial in this area when compared to other secondary pay per click engines. Users will take pleasure in a keyword research tool that includes competitor’s keywords, as well as editor-suggested lists. On a side note, if you are running a health and fitness-related business or website - this engine has proven especially useful for this particular marketplace.

5) ExactSeek

ExactSeek charges a flat rate of $12 per year, then gives you the option to choose your own keywords and gain listings in the Exactseek Sponsored Listings. Your campaign continues to include listings on about 40 other directories as well. Past users have claimed that access into these other engines and directories do make the subscription worth it.

Do you dream of working from home and having more free time? Get free information about how to start a home based business at http://hubpages.com/hub/Start-Home-Based-Business or get more website marketing strategies at http://hubpages.com/hub/Website-Marketing-Strategies

So why would you consider software to conduct your Keyword research, you may ask yourself?

One of the main and important reasons is the ability to save huge amounts of time on conducting research for profitable Keywords for using with Adsense content pages or looking for effective Keywords for your Google Adword campaigns. The phrase time is money is no truer than when attempting to do this type of research manually.

Ok, first things first Brad Callen in my opinion has excelled in developing a user friendly interface, I personally own both Keyword Elite and Seoelite, which is another of Brad’s software developments, more of that on another review, but for now lets concentrate on the benefits of Keyword Elite.

When you start with the software it provides you with 5 projects:

1. Create a Keyword List
2. Analyse Pay Per Click Listings
3. Select a Keyword List
4. Analyse Keyword Competition
5. Spy on Adwords Competition

Project 1-Creating a Keyword List

This allows you to enter your desired keyword or phrase, you are provided with options telling Keyword Elite where you wish it to collate it’s data from.

The options include:

Overture
Google Suggestion Tool
Yahoo
Ask.com
Misspelled Keywords

You are also provided with the option to use Wordtracker and or Keyword Discovery, dependant on having accounts with these. Whichever choices you take Keyword Elite can return up to potentially 10,000 keywords.

I’m sure you can see how this could not only provide large keyword lists but also significant time savings.

Project 2-Analyse Per Per Click Listings

If you are actively conducting research and implementing strategies with Google Adwords campaigns, then I believe project 2 would be of immense assistance in your campaigns.

So what is project 2 about?

Firstly, keyword lists from project 1 can be uploaded into project 2. Although possible, it is unlikely that you will wish to analyse all your keywords on your list. Keyword Elite allows you to select from the list the words that you wish to specifically research.

It takes your selection and searches all the major PPC search engines, you can see it’s progress in the thread view and when finished you can view the results within the report view.

Within the report view this is where you will find an immense amount of valuable information, including the KEI or (Keyword Effectiveness Index), which provides a guide to the profitability of that Keyword.

Other information included is the CPC (Cost Per Click) and the average amount of time a word is clicked on.

Keyword Elite will show results for this information and more including detailed analysis of your competition, and does this for Broad,Phrase and Exact matches.

Furthermore it allows you to use this analysis to launch an adwords campaign without going into your google adwords campaign settings. The whole system is organised to assist the user as much as possible.

Project 2-Continued..

Continuing with project 2 not only are you selecting popular keywords to use with google adwords campaigns, but you are also establishing profitable Keywords to incorporate with google adsense pages if you so wish.

So how does it work, Keyword elite creates your Keyword List and analyses the cost per click mentioned previously, at this point you can select the Keywords you wish to work with.

Right clicking on the selection allows you to create adsense pages. Keyword Elite searches for articles surrounding the Keywords chosen, on completion you are able to build adsense pages using one of three provided templates or you can select your own.

Keyword elite allows you to record your own preferences with regards to the adsense blocks and text, and your own publishing id, all in all a number of new pages can be created in a matter of minutes and with a google site map included.

Project 4-Analyse your Keyword competition

With this project you can select up to 100 competing websites. You enter your keyword phrase and Keyword Elite goes to work on analysing your competition and provide results on how many sites are competing, how many searches are taking place.

It provides details pertaining to the individual site, such as its PR (Page Rank), also the keyword density shown within the content. Apart from this you can see how it is optimised for keywords in the title, alt tags and much much more.

spending sometime on this data could save a vast amount of time and possibly money in assessing whether you are focusing on the right niche. Is it too competitive?, is this a battle you can win or should you be spending your time looking elsewhere?.

The great thing about this project is its ability to allow you to be armed with this information in advance of any major involvement in a particular market or niche.

Project 5-Spying on your Adwords competition

With project 5 you can see what success your competition is having with your selected Keywords or market, you can see which keywords are been bid on and what levels of success are being experienced.

With keyword elite you can see which ads are effective, you can select how many times a day Keyword elite completes this research, once twice or three times a day. This allows you to build an audit trail so you can view the history of a campaign.

Covertly you know the Keywords, the ads of your competition and when they are making changes to ineffective ad campaigns.

In summary although I have mentioned the benefit of it’s time savings Keyword Elite is and remains more than that. The software is designed with the user in mind and operates five effective projects all designed to provide the user with an unimaginable amount of valuable data, which in my opinion would either be impossible to find manually or would be prohibited by the time required to constantly conduct the research to the same effective standards.

Christopher Raine invites you to receive two valuable Free reports on the subject of Google Adwords and of Adsense. Please go and visit: http://www.internet-marketing-4u.com/Keywordelite.html and find out more.