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I came across the term “Search Engine Optimization” about a year ago when I was trying to help a friend of mine manage some of his websites. His website administrator at the time was a sort of genius in the field of SEO, so I started to ask questions and got a quick lesson getting me started in the learning process of building a SEO website. In this intro article I am going to explain SEO, and give you a few starter tips that I think will help you begin to get placement in the search engines.

1. What is SEO, and how does it work - Search engine optimization is the process of adjusting you website to get the attention on the major search engines such as Google, yahoo, and MSN. The search engines crawlers look at the content of every website and sort them for most important to least important.

2. NO NOT BUILD A FULL FLASH WEBSITE! The search engines cannot read flash, so in order to even stand a chance you have to have html in your website. Top three forms for your website in my personal opinion are html, php, and Coldfusion. The search engines can easily see all of these three programming codes. I’m not saying you can’t have any flash, I am just saying make sure that the majority of your site is in html, php, or Coldfusion.

3. Page Title - You page title is one of the most powerful items on your website and usually the most over looked. Most people will put in the title “Welcome to website.com” and that is it. You need to find out the key search terms for your website and fill your website and title with those keywords.

EXAMPLE: “Buy Computer Parts: Computer Parts store, Laptops, Desktop Pc’s” This is a SEO Friendly website with it’s top 4 search terms in the title.

4. Keywords - Finding the most searched keywords is not as hard as you would think. Yahoo has a free keyword tool at http://inventory.overture.com/d/searchinventory/suggestion/ . This tool allows you to put in a keyword and it will give you a list in order of all the top search terms under that keyword, and how many times they have been searched last month. This is a valuable tool because you can see which keywords are going to bring traffic to your site. It only shows you how many times the search term was looked at in Yahoo, so I multiply it by 3, so that I get a round figure with Google and MSN included, so it the tool say 1500 in the last month I estimate 4500 for all 3 search engines. This a tool you will use often while doing your SEO research for your website.

5. Use both high traffic and broad search terms - when picking you search terms you can pick a few of the high traffic search terms, but also be sure to look and broad 3 and 4 word search terms that the major companies might not be interested in.

EXAMPLE: Computer Store (High Traffic Search Term) vs. Computer Parts Store (Less Traffic Higher Potential Of Getting On The Front Page of the Search Engines Sooner)

I will be adding more SEO articles on my site and ezine in the days to come. If you would like more information please check back in a few days and I will have more post.

By: Chad Wiley

Our website is full of information on computer repair, SEO - search engine optimization, and product reviews.

C&M Computer Solutions

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions?

Then listen to this:

One of the best “marketing” stories I ever heard was the furniture dealer who had a “scratch and dent” sale where he was selling furniture that had been damaged by water at a huge discount.

Turns out he made so much money with this sale that he ended up poking holes in the warehouse so the inventory would get wet and he could ethically give it away at a steep discount!

And really, if you sell a physical product, there’s no reason you can’t do the same thing.

I do it all the time.

And sometimes I make more money from these damaged product sales than I do my regular promotions.

But be careful here.

You don’t want to lie or do anything unethical. And the thing that makes this work is that a damaged product is a believable excuse for a sale.

So keep things in the bounds of reality and good taste. Don’t try to sell brand new things at these discounts or anything like that.

In fact, you shouldn’t overdo this at all unless you know exactly what you’re doing.

I like to do these sales only once in a while, when people aren’t expecting it.

And don’t worry, you don’t necessarily have to poke holes in your warehouse or set your garage on fire to do this, either.

But if the printer screws up the labels on your CD’s or if you should happen to have a bunch of returned inventory that has been opened, then it is perfect for this kind of sale.

Bottom line:

Having a scratch and dent sale is easily one of the fastest and easiest ways to squeeze as much money out of your business as you can. And it is perfect to do once or twice a year after a big mailing to your list.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com