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As you enter the world of pay per click (PPC) marketing, you may find yourself juggling between bidding for a higher positioning, choosing appropriate keywords and phrases, and exploring the many different search engines that your PPC ads will appear on.

Google AdWords is one of the largest and most recognizable of all the pay per click marketing possibilities. Many site owners enjoy a noticeable increase in traffic as a result. However, since the system is rather popular, the cost-per-click can reach high prices in regards to competitive phrases. The second-best PPC system to consider for your business is called Overture (now known as Yahoo! Search Marketing). A decent amount of traffic improvement has been known to take place with this system, but you should also know that the cost-per-click is rather high when using this approach.

While Google AdWords and Yahoo! Search Marketing are the heavy hitters that website owners tend to focus on when trying to start a pay per click marketing plan - don’t forget that there are many other search engine selections to consider. You will find five secondary search engine choices to research listed below:

1) Enhance

The service formerly known as ‘Ah-Ha’ has been associated with significant increases in revenue through this PPC engine, which also improves site traffic. The advertising gateway that users receive provides access to a network of hundreds of partners, which includes Excite, EarthLink, and MSN.

2) ABC Search

When you go with this option, you will get visitors as low as $0.05 per click. Even though this is actually more money than the majority of secondary PPC engines, you will get a higher quality of traffic accompanied by decent click-fraud protection. An additional benefit of ABC Search is that you can take advantage of its innovative methods of eliminating the threat of click-fraud. Users will enjoy very accurate statistical data because of their program called ClickShield.

3) GoClick

For online business owners looking for a decent ROI (return on investment), GoClick is a satisfying choice. Although traffic doesn’t experience a miraculous change, this approach offers a low CPC (cost-per-click) that starts at just $0.01 per click. Overall, this PPC search engine is easy to use with a hassle-free account set-up process. It is estimated that more than 1.5 million unique visitors find their way to the site on a monthly basis.

4) ePilot

To enjoy consistently high traffic, ePilot has proven beneficial in this area when compared to other secondary pay per click engines. Users will take pleasure in a keyword research tool that includes competitor’s keywords, as well as editor-suggested lists. On a side note, if you are running a health and fitness-related business or website - this engine has proven especially useful for this particular marketplace.

5) ExactSeek

ExactSeek charges a flat rate of $12 per year, then gives you the option to choose your own keywords and gain listings in the Exactseek Sponsored Listings. Your campaign continues to include listings on about 40 other directories as well. Past users have claimed that access into these other engines and directories do make the subscription worth it.

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