Resident Funk Blog

Using Google Adwords as promotion for your site is one of the quickest and easiest ways of getting new visitors to your website.

If you believe the hype, all you need to do is follow the instructions on screen and within minutes, you’ll be getting visitors.

But is that true?

As is often the case, the answer is both yes and no.

The number of people seeing your Adwords advert will depend on how well you’ve chosen your keywords. If you choose a set of obscure keywords to trigger your advert (something like “pot bellied pig rearing in Scandinavia”) then you shouldn’t expect your advert to be shown very often.

At the other end of the scale, if you choose something with too many searches (say “Britney Spears”) then you’ll run out of cash before you can bat an eyelid.

The most important elements in your Google Adwords promotion are:

• Keyword choice. Generally speaking the more targeted, the better. You’ll get less clicks but they will be people who specifically want your product or service.
• Advert headline and text. The headline is the most important of these. Make sure it relates to the keywords you are bidding on - this will help keep the cost of your advert down.
• Display URL. The more relevant this appears to be to the keywords you’re bidding on, the better.
• Landing page URL. This needs to be relevant to your keywords and advert. If you’re bidding on Britney Spears then you shouldn’t be sending people to a page about nuclear physics. It’s not relevant and Google will penalize you by charging a lot more for your clicks.

Find out more about using Google Adwords for promotion of your site. Download this free Adwords report